What establishes NuVasive® as a leader in the spine industry is our unique focus on Speed of Innovation™. Since our inception, NuVasive recognized that speed, combined with responsiveness, was what our surgeon-customers desired most. The speed at which we create new and innovative products is our competitive edge and drives our ability to positively transform the quality of patient care.
At NuVasive we place an extremely high value on delivering outstanding customer service. Absolute Responsiveness means to be “enthusiastic to respond to customer or NuVasive Family requests or needs above and beyond normal job function. To complete tasks or initiatives with rapid follow-thru while demonstrating genuine desire to be outstanding.”
Every member of the NuVasive Family is empowered to influence results and drive how we do business through an A Player mentality. By definition, an A Player has at least a 90% chance of achieving a set of outcomes that only the top 10% of others could achieve. A Players have a high stake in the company and are committed to doing whatever it takes to achieve results.
A key contributor to the success of NuVasive is our continued focus on building and evolving a performance culture that is focused on A Players achieving outstanding results. Every individual at NuVasive has the opportunity to influence results and significantly contribute to the success of the company.
As a company we embrace an “Attitude of Gratitude” and believe it is very important to find ways to give back and make a difference in the lives of others. In fact, the NuVasive Spine Foundation was born out of the NuVasive Family’s desire to serve others and find ways to provide life-changing spine surgery to those in disadvantaged communities.
At NuVasive, the ultimate focus is on improving the lives of patients who have endured years of chronic back, neck, or leg pain. This focus is what drives the company to create products and procedures that truly make a difference as well as build programs like The Better Way Back®, an organized community of patients supporting each other through the process to recovery.
The cheetah and the color purple are symbolic of the unique culture at NuVasive. The cheetah portrays our dedication to Speed of Innovation and speed of service through Absolute Responsiveness. The sophistication and regality of the color purple sets us apart from the sea of stainless and black competitive products.
