NuVasive® not only places a high priority on investing in research to advance future treatment options for spinal deformities, but also recognizes the importance of educating patients and families living with spinal disorders today. This past weekend was no exception. On Friday and Saturday, NuVasive Shareowners properly kicked off Scoliosis Awareness Month (June) by participating in multiple events that supported patient and family education, and industry research for pediatric scoliosis.
Events began Friday evening when NuVasive joined the annual fundraiser for the Setting Scoliosis Straight Foundation, properly titled “Give BACKS Hope.” The goal was to raise support to fund research aimed to improve care and advance treatment for children with spinal disorders. NuVasive had more than 30 representatives from the marketing, sales, and executive team in attendance who helped to personally contribute support towards this critical research.
The “Power Over Scoliosis” event took place on Saturday at Rady Children’s Hospital – San Diego. Co-chaired by San Diego’s own Dr. Peter Newton and Dr. Burt Yaszay (Rady Children’s), this event sought to create a supportive community for patients with Early-Onset, Adolescent Idiopathic, and Neuromuscular Scoliosis. The program highlighted clinical presentations from orthopedic experts, patient ambassador panels, and featured other beneficial information for patients at all stages of their treatment journeys. NuVasive exhibited its pediatric spinal product portfolio to allow patients and families to get a unique perspective on the innovative technologies used to treat their spinal conditions. NuVasive Vice President of Pediatric Sales, Pete Marzano, and his daughter Izzy, previously diagnosed with scoliosis, participated in one of the patient and family panels to share their perspectives on living through scoliosis treatment.
NuVasive was a top sponsor of the event as a display of our commitment to improve patient and family education surrounding pediatric deformity and the overall care experience.
To find additional info about the event and foundation, click here.